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5 Ecommerce Marketing Staples Overshadowed by Coupons
When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While...
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How Startups Are Going ‘Nostalgic’ in Their Ads
A young boy in his school uniform — white shirt, navy blue shorts, white socks and white canvas shoes — tears a sheet of paper from his school notebook, makes a boat out of it and floats it through a...
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Paper Boat’s Advertising Focuses More on ‘Innocence’ than ‘Nostalgia’: Neeraj...
Paper Boat, a beverage brand owned by Hector Beverages, has recently expanded its portfolio by adding a Pomegranate (Anar in Hindi) based drink. With this, the Paperboat drink is now present in 10...
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Evolution of Enterprise Messaging: Is SMS Dead?
First generation enterprise mobile messaging, was dominated by a combination of SMS and email. SMS was pervasive and used for both person-to-person chat and for text alerts or notifications. SMS was...
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Why Ambuja Cement’s ‘Great Khali Ad’ is Taking India by Storm
Cement is one of the most boring categories in advertising. Other than Ambuja’s Is Cement mein Jaan hai tagline, I don’t remember any other ‘cement brand’ advertisement. Possibly, this happens because...
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Housing.com Launches Branding Solution for Real Estate Developers
Realty portal Housing.com has rolled out a new product that will offer marketing and branding solutions to real estate developers. The new product ‘Brand Falcon’ is aimed at providing developers...
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Maruti Swift’s New TVC Is Meant For Players
Maruti has always positioned its Swift car as an affordable, 4-wheeler, which can comfortably fit in your entire family and is best-suited for Indian roads. However, Maruti decided to deviate from its...
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Can Pepsi Get Its Ad Mojo Back in India?
Pepsi is known for its youth-centric advertising, so much so that some of its communications went on to become legendary for the Indian youth. The brand has taken some of the finest positioning in its...
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Maggi Looks Back at Indian Mothers as Brand Advocates
Maggi is one of the most loved food products to a lot of Indians for its taste and convenience and hence, Nestle has a bigger task of creating a similar or better image of Maggi now. And it seems that...
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After the Dynamic Entrepreneur, Titan’s Introduces ‘The Quintessential Man’
Over the years, we have seen many avatars of men. After gliding through an era of machos and metrosexuals, we’re now in the age of the quintessential man – whose manliness is not defined by his...
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Aamir Khan’s Ad Volume Grew by 441% with Snapdeal
Snapdeal helped Aamir Khan’s ad volume grow by around 441% over last year. The Bollywood star’s association with the e-commerce giant saw his rankings among celebrity brand endorsers soar to 19 this...
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After Cars, Quikr Promotes Its Real-Estate Vertical ‘Quikr Homes’
Classifieds, a newspaper segment that is either the most read one or the most abandoned one for select Indian households; read by the needy ones and ignored by rest of the population. The sector...
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With Zica, Tata Motors Looks at a ‘New Beginning’
Tata Motors hopes the Zica to open a “new phase” for the company and take it back to the centre of the Indian car market. The Zica -a compact hatchback that will compete with Maruti Suzuki’s Wagon R...
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For Droom, Old is Gold
As per several reports, in 2014, India’s used car market was valued at USD 1.5 billion with over 3.5 million units sold annually. The sector is growing at 20-22% CAGR. However, the sector is expected...
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Vodafone’s Siddharth Banerjee on Why the Brand Uses ZooZoo’s Sparingly in Its...
Vodafone, a leading telecom player in India, recently released its latest marketing initiative to push MyVodafone App. In order to grab eyeballs and connect with people, it brought back ZooZoo...
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RentoMojo Goes Bold in its Debut Outdoor Campaign
Rentomojo, a furniture renting brand, has released a quirky and bold outdoor campaign with an aim to create more awareness about the brand and get more people to rent furniture online. With this...
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Maruti Alto Showcases Its Relationship With Indians In New Spot
Courtesy: Gaddidekho Maruti Suzuki Alto has now become the country’s all-time best-selling car with a cumulative sales of 30 lakh cars since its launch in September 2000. It took about 15 years and 6...
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